The Famostar Story

Considering the fact that interactive video is still a new concept to a lot of people, many may wonder what the possibilities are. And you might be one of them. What makes interactive videos great is that the possibilities are infinite.

That is why we have selected a special case for you: an interactive movie about an emergency lighting inspector.

Famostar Emergency Lighting is a company that provides emergency lighting with a focus on quality, service, and safety. In addition to selling high quality and sustainable products, they provide efficient tailor-made evacuation plans for their clients all the while considering current laws and the clients’ issues concerning evacuation.

Ever since its conception of their first product, the company has grown into the household name in the emergency lighting industry it is today and is available nationwide in the Netherlands, where the company was established.

Famostar saw potential in using interactive video in their learning programs, that is why Famostar entered a fruitful cooperation with HiHaHo to achieve their goals: to set up an interactive video aimed at potential emergency lighting inspectors and to fully establish this career field by allowing people to get insight in what the job entails.

Eventually, this became a half-hour interactive movie in which we follow a man, Steven Winters, who inspects emergency lighting in an outdated building, which is being used as a cultural hub.

The movie is fully interactive in that the viewer can decide which rooms they want to see by using the interactive map of the building and the viewer’ knowledge is assessed repeatedly by answering questions on the theory behind what is shown in the video.

This project has led to a follow-up of several shorter interactive videos serving as learning boosters in which the viewer is presented with common problems inspector Winters comes across.

In these videos, this time aimed at established inspectors, the viewer learns about the theory needed to solve this problem by again testing the theory and they will see how the inspector solved the problem while having the viewer think about how they would solve the problem.

The use of HiHaHo Video Enrichment allowed Famostar to give clients and prospective inspectors a look at what the job is like and to teach them about common issues and good possible methods of approaching these problems.

However, even for inspectors with experience, the program offers a fun and educational option for them to keep up with the theory and up-to-date laws with the viewer in the driver’s seat of deciding which chapters of the video they actually want to watch.

In addition, the program set up with HiHaHo functions as a complement to the existing courses, which causes them to be significantly more effective.

They can send out a link to the video via email, for example, and reach hundreds of people at once or do a plenary presentation, which allows them to reach more people in less time.

Moreover, the continuation of this project, the shorter learning booster videos, allow Famostar to quickly update their viewers on the most recent issues and updates in the field of emergency lighting.

These boosters are aimed at improving the viewer’s learning curve by being sent out once a month to keep the inspectors learning, which means that Famostar can now track and guarantee which inspectors are completely up to date.

Manager Herold Boertjens has been and is extremely positive about this ongoing project. In a short interview, he said that it has made learning fun and more dynamic. “I’m receiving a lot of positive feedback. People now get a better idea of what the job entails and that would never have been possible with just the pure and abstract theory”, says Boertjens.

However, this is just one example of how you could implement interactive videos. What would you use it for?

However, this is just one example of how you could implement interactive videos. What would you use it for? To get some inspiration, watch the trailer for the Famostar interactive movie here.

Ferdinand Dillema




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