Interactively Raising Awareness

Today we want to shine a spotlight on using interactive video to engage your audiences with relevant current topics or to raise awareness.

As almost every moment in history, we live in tumultuous times. However, there is often a tendency to ignore the events happening far away from our day-to-day sphere of existence.

We want to provide you with two examples of raising awareness videos to show how interactive video can be used for journalism, too. These videos focus on problems that occur in modern society.

This first video is an interactive music video about the racial injustice in the United States. The concept is simple: you cannot look away in order to continue the video. As soon as you do, the video stops.

This is done by allowing your webcam to track your eye movement. Its aim is to make you look into the eyes of the victims of this societal problem to evoke sympathy and other feelings.


The second video is a choose-your-own-path concept that forces you to imagine the choices you would have to make and the problems that would arise with every choice that you make if you were to be a refugee from the Middle East.

By having you make the choice that these refugees face, they hope to evoke sympathy for the hardships that the refugees go to on a day-to-day basis, rather than the demonized version of refugees that is often portrayed in many forms of media.

Watch the video here!

What do you think: Does interactive video allow creators and journalists to better get their message across by engaging their viewers? Let us know in the comment section below.

Hester van Harten

Interactive Video Consultant



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