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Collect viewerdata: get to know your audience

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Would you like to gather information about your viewers? Maybe you’d like to know which of your coworkers or students have watched the video and how they answered the questions. Or maybe you’d like to gather some data about your audience, like their age or gender. The feature ‘Collect viewerdata’ makes this possible. Watch the tutorial below or scroll down if you prefer to read our written explanation.

 

How to ask for information
When you go to Video settings, you can find the tab called ‘Collect viewerdata’ on the right. On this page, you can decide what you would like to know about your viewers. The viewer will be asked to submit this information before he or she starts watching the video. Keep in mind that the video will show one item at a time.  If you ask four questions, the viewer has to submit an answer for each question individually. This is why you might want to think about what information is most important to you, since you probably don’t want it to be too much of an effort to start the video.

Tip: You can also add Open Questions to ask the viewer for feedback, ideas or some extra information.

Required or not?
You can also decide if it’s required for your viewers to submit their personal information before they can watch the video. If you’re worried some people won’t watch your video because they’d like to stay anonymous, you might want to disable this feature. If you do this, we advise you to write this down in your instruction, so your audience will know.

What about fake personal information?
Unfortunately, the application won’t know if a name is real or not, so it’s possible your viewer will submit a fake name or some random letters. However, the system is able to check if an e-mail address or Zip Code is valid, but only if you write the variables like this in the upper field: Email, PostalCode-NL or Zip-Code-US.

Download statistics
Are you curious about the results? Go to statistics and download the Excel file. Don’t forget to enable the boxes of your optional variables before downloading the Excel file.

Tip: If, for example, your audience consists of people in your organisation or class, you can also use the feature ‘Allowed viewers’. With this feature, everyone gets their own personal url and you’ll also be able to know who watched your video and how they answered your questions. One advantage of ‘Allowed viewers’ is that your video will be shielded; only the people you upload into your video will be able to watch it. Click here if you’d like more information about Allowed viewers.

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