Statistics – the basics
As the author of a video, you have insight into the statistics of the video. In this article, we will explain what you can find in the statistics. Watch our tutorial or scroll down to read our explanation.
To go to the statistics, click on this icon:
The four upper numbers
At the top of the page, there are four numbers. From left to right: the number of times the video has been viewed, the percentage of viewers that watched the video till the end, the percentage of viewers that answered enough questions right to succeed of the viewers that watched the video till the end, and the total number of questions in the video.
Note: if you have a button just before the end of the video that directs viewers to a different video or website, the play rate will be lower (because they didn’t saw the very last part of the video). Under ‘Interactions’ you can see how many people clicked on this button and therefore know how many saw the video till the end.
You can choose which graph type you want. The default option is the number of views per day, week or month. Besides that, you can choose for all views added together (cumulative) or the average viewers per month (average).
In the circle diagram next to the graph, you can see the percentage of viewers that passed, failed or did not finished the video. When you move your cursor over the circle diagram, the number and percentage of that part are shown.
Note that the success percentage is somewhat different from the success rate. The success rate is calculated based on just the viewers that watched the video till the end. The success percentage contains all viewers.
Here you can see how people answered your questions. When you click on the icon below ‘Actions’, you’ll see which specific answered the viewers gave. With the allowed viewers feature you’re able to see these statistics per person.
Besides the questions, you can also see how viewers used other interactions. You can see the number of clicks per interaction. For example, when you have a button that sends viewers to your website, you can find here how many people actually did this.
Under variables, you can see when someone watched the video and how they scored. You can download an overview of these variables. When you added optional variables to your video, this is the place where you can see them.
Finally, you can find out which devices people used to watch your video. Again, you can move your cursor over the circle diagram for more details.